journal

I think we need to work on usability design before we jump the gun.  What’s so crazy, is that the project I’m working on right now focuses on this very concept.  Sort of like executing a great experience, but also interacting with the user and giving them a new identity through the interactive medium while enveloping the user in the brand.  Kind of like getting into a new car for a test drive.  Its funny you see all of this happening on the internet, but no one has really taken it to the next level.  The user is always driving how he/she is perceived on myspace or digg, but you never really see sites that encourage and guide it playfully. Here’s a great blog post on it…